Andree Gonsoulin, VP of Marketing

Andree Gonsoulin joined Tides Medical in 2021 and serves as Vice President of Marketing. In this role, she oversees all aspects of Tides Medical’s marketing efforts, aligning initiatives with evolving market trends and executing strategies that drive growth and engagement.

With a background in communications, fundraising, and project management, Andree brings a holistic and mission-driven approach to marketing. Her experience spans both corporate and nonprofit sectors, where she has led integrated communications, digital strategy, and brand development initiatives. Known for her collaborative and hands-on style, she works across departments to foster innovation, enhance team productivity, and strengthen Tides’ brand presence.

Her commitment to results-driven marketing has played a key role in expanding Tides Medical’s reach and deepening its impact within the healthcare community.

Doug Craig, VP of Business Development

Doug Craig has nearly two decades of experience in spinal and orthopedic implant sales, with a strong focus on commercial strategy and customer execution. He holds a marketing degree from LSU and an MBA from the University of New Orleans.

Since 2019, Doug has led and developed the LOFT program at Tides Medical, tripling incoming donations within its first two years and expanding its impact within the community. Through the Tides Medical Foundation, he is an active supporter of organizations such as Maddie’s Footprints and Our Lady of the Lake Children’s Hospital, reflecting his commitment to advancing both healthcare and local philanthropic efforts.

Pam Austin, VP of Sales and Reimbursement – Skin Substitutes

Pam Austin serves as Vice President of Sales and Reimbursement for Skin Substitutes at Tides Medical, bringing 19 years of healthcare experience, including over 14 years specializing in wound care and skin substitutes. Throughout her career, Pam has successfully combined her deep expertise in field reimbursement and market access with a strong track record in sales leadership.

Her strategic approach to sales is rooted in a deep understanding of Medicare policy, billing, and coding—making her a valuable resource not only for customers navigating

complex reimbursement environments but also for internal teams driving growth. Pam’s ability to bridge operational and sales strategies ensures that providers receive comprehensive support, from product education to reimbursement success.

She holds a degree in marketing from West Virginia University and maintains multiple certifications through the American Academy of Professional Coders. Her experience and leadership continue to play a key role in expanding access to advanced wound care solutions nationwide.

Jim Barbaglia, VP of Information Technology

Jim Barbaglia is a seasoned IT executive and consultant with over two decades of experience in healthcare technology management, IT strategy, and consulting. With a strong focus on driving operational efficiency, improving service delivery, and facilitating corporate growth, Jim has consistently aligned technology solutions with business objectives. His expertise includes information security, ERP systems, eDiscovery, process optimization, and IT governance. Certified as a Six Sigma Green Belt and Scrum Master, Jim is adept at leading transformative technology initiatives and building high-performing teams.

Throughout his career, Jim has held both executive leadership and consulting roles, delivering high-impact results across various healthcare and technology organizations.

Joe Siebert Regional VP of Sales APLICOR

Joe Siebert has over 14 years of medical device sales experience, with almost a decade in wound care. Known for his strong clinical knowledge and relationship building strengths, he has earned multiple top performance awards and successfully led high-performing teams across the Midwest and Northeast. Joe holds a Bachelor of Science in Environmental Science and a minor in Biology from SUNY Fredonia.

Kassie Roy VP of Manufacturing

Kassie Roy is an experienced manufacturing leader with a proven track record in both the chemical and biotech industries. She brings deep expertise in strategic planning, budgeting, validation, data analysis, and supply chain management. Kassie is also well-versed in quality assurance, reliability, employee coaching, and has a strong background in health, safety, and environmental (HSE) compliance.

Her cross-functional leadership has consistently driven operational excellence in complex, regulated environments. Kassie holds a Bachelor of Science in Chemical Engineering and an MBA, equipping her with both the technical foundation and business acumen to deliver impactful results.

Frank Burrows, VP of Clinical Affairs

MBA, EMT, CWCA, BCMAS

Frank Burrows joined Tides Medical in July 2024 as Vice President of Clinical Affairs, bringing 30+ years of experience in medical devices, pharmaceuticals, and human tissue. He has led strategic launches and driven growth across areas like tissue regeneration, wound care, cardiovascular and women’s health.

With a proven track record of leading cross-functional teams and translating market insights into customer-focused solutions, Frank is known for his collaborative leadership, global perspective, and expertise in KOL engagement, clinical research, and medical education.

Jeff Montgomery,
Regional Vice President of Sales, East Advanced Wound Care

Jeff Montgomery has nearly two decades of biotechnology experience, including market development, sales, and training. He leads the corporate accounts team, providing a reputation of expert customer service and solutions.

Montgomery holds a bachelor’s degree in business from Judson University in Elgin, Illinois.

If you are interested in becoming a Tides customer or sales agent, contact us.

Josh Willett,
Regional Vice President of Sales, West Advanced Wound Care

Josh Willett has 15 years of experience in medical device sales. Willett has a performance history of developing successful relationships with sales agents in his region through mentorship and training. Willett’s focus on customer retention and satisfaction has been essential to delivering Tides’ expert service promise.

Willett is a graduate of the University of Kansas with a bachelor’s degree in psychology.

If you are interested in becoming a Tides customer or sales agent, contact us.

Marc Stemler, Regional Vice President, West APLICOR 3D

Marc Stemler serves as the regional VP of the western APLICOR 3D sales region where he leads his sales agents with tenacity and focus. He has over 27 years in Medical Device Sales, 14 of those years being in wound care. Stemler has consistently delivered over-the-top service through clear communication and execution of strategic tactical plans. He has won national awards for both Sales and Leadership roles and is a graduate of Indiana University with a bachelor’s degree in biology.

Mora Melican, Ph.D., VP of Operations, Research & Development

As VP of Operations and R&D, Dr. Mora Melican leads a team responsible for the development and commercialization of allograft technologies to advance the treatment of chronic wounds. She has multiple years’ experience managing bioprograms for major biomedical enterprises, leveraging her scientific and engineering background to drive product innovation. She was also manager of research and development at the Johnson & Johnson Biomaterial Center for over eight years, where she developed novel implantable materials for a variety of medical applications including wound healing.

Dr. Melican is a strategic thinker and innovator with over 30 U.S. patents, specializing in medical devices and implantable materials. She has a track record of effectively managing technical teams to create value and drive new product development. She is also active in mentoring minorities pursuing careers in STEM.

Her educational background includes a bachelor’s and master’s in Ceramic Engineering, both from Rutgers University. Dr. Melican went on to earn a joint Ph.D. degree in Biomaterials Engineering (from Rutgers University and the New Jersey Medical School).

Mike Riddle,
Chief Sales Officer

Mike Riddle serves as chief sales officer and is responsible for leading Tides’ sales and go-to-market strategy, management of U.S. distribution sales channels, and field sales training. Prior to joining Tides, Riddle held leadership roles in both sales and operations with Becton Dickinson, CareFusion and Cardinal Health. He is a proven healthcare leader in the medical technology sector with extensive experience in strategy and business development, organizational design, process improvements, and building a culture of delivering on business and customer commitments.

Riddle holds a Bachelor of Science in pharmacy from the University of Arkansas for Medical Sciences in Little Rock.

If you are interested in becoming a Tides customer or sales agent, contact us.

Benjamin Kimball,
VP OF QUALITY AND REGULATORY AFFAIRS

Benjamin Kimball serves as vice president of quality and regulatory affairs for Tides, providing the company with strong expertise in multi-functional regulatory topics, quality assurance, and compliance. With more than two decades in the medical device industry — including in vitro diagnostics, bioinformatics, software/predictive algorithms, hardware, and implants — Benjamin provides Tides with key insight and guidance to ensure all products meet the strictest standards for safety and quality. With strategic insights and guidance to ensure all products meet the best-in-class standards for compliance, safety, and quality.

Benjamin earned a Bachelor of Arts in microbiology and biotechnology from Notre Dame College. He went on to obtain his Juris Doctor from the Thomas Jefferson School of Law in San Diego, California.

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Lesa Catalon,
VP OF HUMAN RESOURCES

Lesa Catalon serves as vice president of human resources for Tides Medical. In this role, Catalon is responsible for developing strategic HR plans and policies to ensure the success of Tides recruitment and retention efforts and compliance with all applicable laws, standards and best-practices. With more than two decades in HR leadership roles, primarily in service industries, she has developed expertise in a wide range of areas, including global human resources, organizational development, workforce planning, succession planning, employee benefits and change management.

Catalon earned her bachelor’s degree in business administration from LSU in Baton Rouge, and she holds both SPHR and SHRM-SCP professional certifications.

David Castille,
CFO

As CFO for Tides Medical, David Castille is responsible for all aspects of financial operations, including accounting, budgeting, cash management, financial planning and corporate development.  David is also responsible for the customer service and reimbursement departments at Tides.

He has a long track record of successful financial management, particularly in the healthcare industry. Prior to joining Tides, he served as CFO of Excelin Health, a private equity-backed home health and hospice company. Castille also logged nearly ten years with Amedisys, one of the largest publicly traded home health and hospice businesses in the country.

He holds a bachelor’s in physics from Centenary College of Louisiana, an MBA from Louisiana State University and he is an alumnus of The Wharton School at the University of Pennsylvania.  David also supports many local philanthropic organizations, including the American Cancer Society, Our Lady of the Lake Children’s Hospital and the Baton Rouge Area Foundation.

Doug Payne, COO

As COO of Tides Medical, Doug Payne brings over 15 years of experience in the medical device and regenerative medicine industries, including product management, strategic market analysis, and development with companies such as Medtronic, US Spinal Technologies, and Spinal Elements.

Payne supports non-profits in the community through the Tides Medical Foundation, volunteer service such as his participation in the Real Men Wear Pink fundraiser for the American Cancer Society and his service on the board of Junior Achievement of Acadiana.

Payne graduated from the University of Memphis with a Bachelor of Business Administration in finance, and he later earned his MBA from Duke University’s Fuqua School of Business.

Joe Spell, CEO

Joe Spell, CEO and founder of Tides Medical, has had extensive experience developing several successful businesses in the advanced medical product space. Throughout Spell’s almost 20 years of varied industry participation, he has specialized in spinal implant technologies, orthopedic implants, and hospital sterilization. This background led him to recognize an unmet need in the field of wound care.

Leveraging his understanding of product development, distribution, sales, and customer service, Spell established Tides Medical to deliver high-quality, safe, and effective skin substitute products coupled with a mission to deliver exceptional customer experiences. With its start as a private label birth tissue distributor, Tides’ business has grown to encompass the entire product and service cycle while maintaining its unwavering dedication to creating patient access. As a result of Spell’s visionary leadership, Tides has become a trusted partner for clinicians who depend on personalized solutions from expert sales, reimbursement, and customer service teams.

Spell is an active supporter of many organizations in his community, including the Boys and Girls Club of Acadiana, the American Cancer Society, Junior Achievement, and LSU’s Department of Biological and Agricultural Engineering, among others. Through the Tides Medical Foundation and the Spell Family Foundation, Spell and his wife Annie have invested in local non-profits whose missions meet their philanthropic focus areas of education, medical research and community development.

Spell holds a bachelor’s degree in marketing from the University of Louisiana at Lafayette. He is an alumni of the Harvard Business School.