The purpose of this article is to discuss what MACs are and how Artacent wound, a Tides Medical amniotic tissue product, is reimbursed for Medicare Part B patients in all 7 MACs across all 50 states. Before we get started, we will review a few terms that will be...
At Tides Medical, we specialize in providing advanced products that provide the opportunity for the full range of treatment options you or your patients deserve. This includes our primary product, a high-quality human amniotic tissue graft, or skin substitute grafts....
Mohs Surgery, also called Mohs micrographic surgery, is a very precise surgical procedure used in the treatment of skin cancers. In this article we will discuss Artacent Wound, a Tides Medical amniotic tissue graft, and how it can be used in the accelerated healing...
A podiatrist is a medical specialist who is trained in the treatment of your feet or lower legs. Podiatrists are specifically trained doctors and can perform surgery and treatment to the feet, ankles, and related structures of the leg, including skin substitutes. A...
Limb salvage is any medical procedure used to save a limb (foot, leg, etc. – usually one of the lower extremities), that is a very high risk for amputation. The reason for amputation risk can be from many different reasons including, but not limited to...
The Tides Medical Artacent Wound Graft is a wound specific, dual-layer amniotic tissue graft designed for ease of use. It is flexible, safe, easy to use, and reimbursable. This incredibly versatile wound covering is an excellent treatment option for diabetic foot...
Mora Melican, Ph.D., VP of Operations, Research & Development
As VP of Operations and R&D, Dr. Mora Melican leads a team responsible for the development and commercialization of allograft technologies to advance the treatment of chronic wounds. She has multiple years’ experience managing bioprograms for major biomedical enterprises, leveraging her scientific and engineering background to drive product innovation. She was also manager of research and development at the Johnson & Johnson Biomaterial Center for over eight years, where she developed novel implantable materials for a variety of medical applications including wound healing.
Dr. Melican is a strategic thinker and innovator with over 30 U.S. patents, specializing in medical devices and implantable materials. She has a track record of effectively managing technical teams to create value and drive new product development. She is also active in mentoring minorities pursuing careers in STEM.
Her educational background includes a bachelor’s and master’s in Ceramic Engineering, both from Rutgers University. Dr. Melican went on to earn a joint Ph.D. degree in Biomaterials Engineering (from Rutgers University and the New Jersey Medical School).
LESA CATALON, VP OF HUMAN RESOURCES
Lesa Catalon serves as vice president of human resources for Tides Medical. In this role, Catalon is responsible for developing strategic HR plans and policies to ensure the success of Tides recruitment and retention efforts and compliance with all applicable laws, standards and best-practices. With more than two decades in HR leadership roles, primarily in service industries, she has developed expertise in a wide range of areas, including global human resources, organizational development, workforce planning, succession planning, employee benefits and change management.
Catalon earned her bachelor's degree in business administration from LSU in Baton Rouge, and she holds both SPHR and SHRM-SCP professional certifications.
DAVID CASTILLE, CHIEF FINANCIAL OFFICER
As CFO for Tides Medical, David Castille is responsible for all aspects of financial operations, including accounting, budgeting, cash management, financial planning and corporate development.
He has a long track record of successful financial management, particularly in the healthcare industry. Prior to joining Tides, he served as CFO of Excelin Health, a private equity-backed home health and hospice company. Castille also logged nearly ten years with Amedisys, one of the largest publicly traded home health and hospice businesses in the country.
He holds a bachelor’s in physics from Centenary College of Louisiana and an MBA from Louisiana State University.
OUR MISSION:
Tides Medical’s Mission is to revolutionize access to the regenerative power of birth tissue technology.
OUR VISION:
Tides Medical’s Vision is to eliminate pain and suffering caused by chronic soft tissue conditions.
From donation to transplant, the best interest of the patient is at the heart of every decision. We deliver products and service that make a real difference and never compromise patient safety.
PLAY THE LONG GAME
We make decisions and take actions to solve today’s challenges and meet tomorrow’s needs. We value long-term, productive relationships with customers and partners and never compromise integrity.
THE BEST IDEA WINS
It’s not about ego. Every voice matters. We encourage asking questions. We collaborate to develop Tides solutions to Tides challenges. We all support and execute on the best idea.
DELIVER OVER-THE-TOP SERVICE
Our service mindset extends to all customers, coworkers, and partners. We work with a sense of urgency, execute quickly and optimize continuously. We are a service company with a portfolio of great technology, not the other way around.
Dr. Serena is internationally recognized as an expert in the field of wound healing: He has more than 250 published papers and has given more than 2000 invited lectures throughout the world. He has also been a member of the board of directors of the Wound Healing Society and served two terms on the board of the Association for the Advancement of Wound Care (AAWC), also having served as president. Dr. Serena also served as vice president of the American College of Hyperbaric Medicine and president of the American Professional Wound Care Association.
Dr. Serena has performed extensive medical relief work with Health Volunteers Overseas and served as chairman of the AAWC Global Volunteers/HVO Steering Committee until 2016. In 2016, in partnership with HEAL Foundation, he opened a wound clinic in Ho Chi Minh City, Vietnam. Outside of wound healing, he acted as a consultant for the government of Rwanda on AIDS prevention research.
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JOSH WILLETT, REGIONAL VP WEST SALES REGION
Tides’s regional VP of the western sales region, Josh Willett, has 15 years of experience in medical device sales. Willett has a performance history of developing successful relationships with sales agents in his region through mentorship and training. Willett’s focus on customer retention and satisfaction has been essential to delivering Tides’ expert service promise.
Willett is a graduate of the University of Kansas with a bachelor’s degree in psychology.
Jeff Montgomery has nearly two decades of biotechnology experience, including market development, sales, and training. He leads the north region in executing sales and regional market development initiatives, providing a reputation of expert customer service and solutions.
Montgomery holds a bachelor’s degree in business from Judson University in Elgin, Illinois.
Maren Rosen is an accomplished sales and marketing executive with more than a decade of experience leading and developing strong teams, defining market opportunities, and implementing strategic operational plans. As vice president of marketing for Tides, Rosen oversees the marketing and customer service teams, focusing on brand development and go-to-market strategies while delivering concierge-level service to internal and external stakeholders.
Rosen completed the Authentic Leadership Course at Harvard Business School in 2017 and the Executive Development Program at Louisiana State University in 2016. She is a graduate of Loyola University New Orleans and holds a Bachelor of Music in violin performance with a minor in business administration.
MIKE RIDDLE, VP OF SALES
Mike Riddle serves as vice president of sales and is responsible for leading Tides' sales and go-to-market strategy, management of U.S. distribution sales channels, and field sales training. Prior to joining Tides, Riddle held leadership roles in both sales and operations with Becton Dickinson, CareFusion and Cardinal Health. He is a proven healthcare leader in the medical technology sector with extensive experience in strategy and business development, organizational design, process improvements, and building a culture of delivering on business and customer commitments.
Riddle holds a Bachelor of Science in pharmacy from the University of Arkansas for Medical Sciences in Little Rock.
BENJAMIN KIMBALL, VP OF QUALITY AND REGULATORY AFFAIRS
Benjamin Kimball serves as vice president of quality and regulatory affairs for Tides, providing the company with strong expertise in multi-functional regulatory topics, quality assurance, and compliance. With more than two decades in the medical device industry — including in vitro diagnostics, bioinformatics, software/predictive algorithms, hardware, and implants — Benjamin provides Tides with key insight and guidance to ensure all products meet the strictest standards for safety and quality. With strategic insights and guidance to ensure all products meet the best-in-class standards for compliance, safety, and quality.
Benjamin earned a Bachelor of Arts in microbiology and biotechnology from Notre Dame College. He went on to obtain his Juris Doctor from the Thomas Jefferson School of Law in San Diego, California.
As COO of Tides Medical, Doug Payne brings over 15 years of experience in the medical device and regenerative medicine industries, including product management, strategic market analysis, and development with companies such as Medtronic, US Spinal Technologies, and Spinal Elements.
Payne supports non-profits in the community through the Tides Medical Foundation, volunteer service such as his participation in the Real Men Wear Pink fundraiser for the American Cancer Society and his service on the board of Junior Achievement of Acadiana.
Payne graduated from the University of Memphis with a Bachelor of Business Administration in finance, and he later earned his MBA from Duke University’s Fuqua School of Business.
JOE SPELL,
CEO
Joe Spell, CEO and founder of Tides Medical, has had extensive experience developing several successful businesses in the advanced medical product space. Throughout Spell’s almost 20 years of varied industry participation, he has specialized in spinal implant technologies, orthopedic implants, and hospital sterilization. This background led him to recognize an unmet need in the field of wound care.
Leveraging his understanding of product development, distribution, sales, and customer service, Spell established Tides Medical to deliver high-quality, safe, and effective skin substitute products coupled with a mission to deliver exceptional customer experiences. With its start as a private label birth tissue distributor, Tides’ business has grown to encompass the entire product and service cycle while maintaining its unwavering dedication to creating patient access. As a result of Spell’s visionary leadership, Tides has become a trusted partner for clinicians who depend on personalized solutions from expert sales, reimbursement, and customer service teams.
Spell is an active supporter of many organizations in his community, including the Boys and Girls Club of Acadiana, the American Cancer Society, Junior Achievement, and LSU’s Department of Biological and Agricultural Engineering, among others. Through the Tides Medical Foundation and the Spell Family Foundation, Spell and his wife Annie have invested in local non-profits whose missions meet their philanthropic focus areas of education, medical research and community development.
Spell holds a bachelor’s degree in marketing from the University of Louisiana at Lafayette. He is an alumni of the Harvard Business School.
John Doe, MD, Ph.D.
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Dr. Maria Moore
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1990-2000 University Cambridge
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2000-2005 Charsles University Prague
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2009-2015 Oxford Medical Faculty
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2015-2019 Assistant Professor at Dublin University
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098 765 432
Email
info@mc.com
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Bakery Street 55
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Mora Melican, Ph.D., VP of Operations, Research & Development
LESA CATALON,
DAVID CASTILLE,
Dr. Thomas E. Serena MD FACS FACHM MAPWCA
JOSH WILLETT,
JEFF MONTGOMERY,
MAREN ROSEN,
MIKE RIDDLE,
BENJAMIN KIMBALL,
DOUG PAYNE,
JOE SPELL,
CEO
