Mike Riddle serves as vice president of sales and is responsible for leading Tides’ sales and go-to-market strategy, management of U.S. distribution sales channels, and field sales training. Prior to joining Tides, Riddle held leadership roles in both sales and operations with Becton Dickinson, CareFusion and Cardinal Health. He is a proven healthcare leader in the medical technology sector with extensive experience in strategy and business development, organizational design, process improvements, and building a culture of delivering on business and customer commitments.

Riddle holds a Bachelor of Science in pharmacy from the University of Arkansas for Medical Sciences in Little Rock.

If you are interested in becoming a Tides customer or sales agent, contact us.

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